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Basic Attention Token BAT |
BUY
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$0.0965175 |
3.93 % (24h) |
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Marketcap |
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$144,363,615 |
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Volume 24h |
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$13,704,047 |
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Description
Basic Attention Token (BAT) is a utility token integrated into the Brave Browser, designed to revolutionize the digital advertising industry. It rewards users for their attention when they choose to view privacy-preserving ads, while simultaneously compensating content creators for their work. Advertisers use BAT to purchase ad space, ensuring that their budget is spent on real, engaged users rather than bot traffic. This ecosystem protects user privacy by processing data locally, cutting out the intrusive trackers and middlemen common in traditional online advertising.