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Basic Attention Token BAT |
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$0.1542879 |
-0.4% (24h) |
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Marketcap |
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$230,763,589 |
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Volume 24h |
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$12,627,969 |
Description
Basic Attention Token (BAT) is a cryptocurrency designed to improve digital advertising by creating a more efficient and transparent marketplace.
Launched in 2017 by Brendan Eich, the creator of JavaScript and co-founder of Mozilla, BAT is used as a reward for users who view ads through the Brave browser.
Advertisers pay in BAT to deliver ads, and users receive BAT for their attention.
The token aims to reduce fraud in digital advertising and enhance user privacy.